et markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy.

Participants:

Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica

Mark Wyllie (Linkedin), CEO, Beyti Egypt

Kareem Abou Ghaly (Linkedin), CEO, Pasta Regina

Interviewed by: Zainab AbdulAziz , Managing Editor, Enterprise

You can read our coverage of the panel here: https://enterprise.news/news/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b

See omnystudio.com/listener for privacy information.

1d:T676,On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.Tune in to learn:Why operational CMOs who can measure the ROI of their marketing efforts are essential in to

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