Why You Should Prioritize Design for You...

Sonsie Skin's CEO turns customers into brand advocates through community-first strategies, from garden girl activations to in-person events. Discover how to create your own viral moments that drive real connection. Subscribe and watch Shopify Masters on YouTube!Sign up for your F ... Show More

COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you’re ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Golden West Boots’s Michael Petry designs authentic products by fully embodying his customers’ lifestyles. Learn how to design products that your target audience will love. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here. 

Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strateg ... Show More

<p>As a business owner, it's very common to feel overwhelmed, especially when you are starting to scale or grow your business. It's easy to feel like you're drowning and have to do everything on your own to grow your business, but the truth is...you don't!</p><p>Oftentimes, if yo ... Show More

Coffee and entrepreneurship seem to go hand in hand. I bet you can’t scroll the Instagram accounts of your favorite creators and business owners without a photo of a latte or a caffeine-inspired meme popping up, right?  This guest made coffee the center of her business, and with ... Show More

<p>But first, Coffee. Maybe you’ve seen the phrase hanging above a picture in a coffee shop or cafe, or maybe you first saw the phrase on Instagram. Regardless of where you noticed it, those three words resonate with coffee drinkers around the globe — but it’s also the mantra tha ... Show More

Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristic ... Show More

Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to ... Show More

Brandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. He covers using caffeine to increase your sales online as well as in retail and provides you some real world examples of businesses ... Show More

Episode 96: Most startups and their founders don’t spend their money well, often using it as a crutch for a bad product or a misguided tool for growing their business too quickly. Today, I’m going to read essays from Elad Gil, a successful entrepreneur and arguably the greatest a ... Show More

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – ... Show More