Where can insurance marketing and communications professionals turn for new ideas as well as some group therapy? How about the Insurance Marketing & Communications Association, says Megan Bell, who recently completed a term as chair. On this recording, Megan provides insight into new research of marketers conducted by the association: staffing gaps, marketing spend, success measurement strategies and more. IMCA also completed a brand refresh, including new core values to help marketers succeed. The values “speak deeply to me,” says Megan, who is marketing director of Lloyd’s coverholder Falvey Insurance Group. She also shares her hybrid work environment, which unfolded in a very personal way. With three young kids at home, her husband chose to take a “career pause” and stay at home full time. She goes to the office three days a week. “I feel I can thrive now. Being authentic and real has been such a great lesson out of Covid. My kids are in the background on Zoom calls playing with Legos. People have a real life behind them. Before Covid we didn’t know that much about our people. You bring your whole self to work.”
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