In this episode of the Perpetual Traffic podcast, Ralph Burns is joined by Lauren Petrullo to discuss the power of Pinterest for businesses. Lauren shares insights on how Pinterest, often overlooked by marketers, can be a potent platform for driving traffic and engagement. She highlights the platform's unique position as a visual search engine and its recent partnership with Amazon, which could make it an influential platform for Amazon sellers. Lauren also provides practical tips on how to establish a business presence on Pinterest, emphasizing the importance of repurposing content and leveraging AI for content creation.
Chapters:
- 00:00:00 Introduction to the Perpetual Traffic Podcast featuring Lauren Petrullo
- 00:01:39 Discussion about the unexpected pleasure of smart toilets
- 00:06:34 Lauren Petrullo shares her journey from zero to 3000 clicks on Pinterest
- 00:09:18 Unveiling the drama behind podcast production: dealing with insecurities and credit battles
- 00:12:37 The longevity of Pinterest pins: How they outlast other social media posts
- 00:16:12 How to repurpose content for success: Optimizing your social media channels for Pinterest
- 00:17:52 Breaking stereotypes: The potential of Pinterest for B2B brands
- 00:20:01 Harnessing Pinterest for brand visibility and traffic
- 00:23:10 The power of an ideal Pinterest pin: A case study of generating 1200 impressions and numerous clicks
- 00:26:03 Boosting conversions with Pinterest tracking without spending on ads
- 00:30:51 Inspiring action with Pinterest: The unique advantage of Pinterest over other social platforms
- 00:33:15 The ease of creating stunning pins with Pinterest's Rich Pin feature
LINKS AND RESOURCES:
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Mentioned in this episode:
Tier 11 Data Suite