“So, there is something here. This medium works - it builds trust. It’s more authentic, and it just creates that craved for human connection that people really want. And especially when they’re thinking about brands. I think people really want to trust the brands that they work with.
And podcasting does that.”
We’ve said it a hundred times - podcasting is ... Show More
Nov 19
Where Influencer Meets Audio
This week, host Heather Osgood sits down with Steve Rock, a leader in the influencer and creator marketing space, for a conversation that bridges two worlds advertisers often treat as separate: podcasting and influencer marketing. With deep experience across both industries, Stev ... Show More
46m 49s
Nov 5
From Ears to Eyes: How Video Is Reshaping Podcast Advertising
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Matt Drengler, Head of Partnerships at Podscribe, to explore one of the hottest questions in the industry today: how video is changing podcast advertising. Together, they unpack what the data ... Show More
49m 38s
Oct 22
Driving Innovation in Podcast Advertising with Greg Glenday of Acast
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Greg Glenday, CEO of Acast, the world's largest independent podcast company. These two industry experts talk about growth, monetization and expansion, and how podcasts are leading the charge i ... Show More
34m 39s
Feb 2024
The love affair between brands and consumers
This Valentine’s Day we’re examining the relationship between brands and consumers. From KITH’s Valentine’s Day campaign to how your brand can find and engage target audiences, we’re joined by Manager of Audience Development here at HubSpot Media, Dréa Hudson, who will discuss al ... Show More
19m 7s
Oct 2021
How Do I Get Social Media Followers to Listen to My Podcast!?
#1190 Today we're talking with Gillian Tietz from Sober Powered. Gillian is an amazing person who's helping loads of people get sober with the help of her scientific background, through her podcast, website, Facebook group, and Instagram. I'm so proud of what Jillian is doing wit ... Show More
22m 54s
May 2024
Why Every Entrepreneur Should Have a Podcast with Dave Jackson
Dave Jackson is the founder of the School of Podcasting, Head of Podcast Education at Libsyn, 2018 Podcast Hall of Fame Inductee, and author of the book Profit From Your Podcast. Top 3 Value Bombs 1. Being on YouTube is fantastic, but it is not mandatory. You can thrive with just ... Show More
19m 13s
Jan 2024
990. Podcast Growth in 2024
<p dir="ltr" role="presentation"><span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> Want to grow your podcast in 2024? We've got you covered with some simple strategies very few ... Show More
35m 42s
Oct 2018
#233: Podcasting 101: From Creation to Promotion
This episode is a long time coming. I get asked A LOT about how to podcast. From the equipment and software I use, to knowing what topics to cover and which guests to feature, to the recording, editing and publishing phase, to how in the world I keep it all organized! I’m pulling ... Show More
49m 46s