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Jun 2023
30m 20s

Global Growth Needs a Local Approach

Harvard Business Review
About this episode
Harvard Business School assistant professor Alexander MacKay studied Uber’s strategies as it entered new markets around the world. He wanted to understand how global businesses can scale fast and survive for the long run. MacKay tells Cold Call host Brian Kenny that Uber adjusted its strategies to meet the specific challenges posed by competitors and regulat ... Show More
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