Perhaps best known for her makeup-focused “get ready with me” TikTok videos, which have received over 85 million views from her 1.2 million followers, Emira D’Spain creates viral content about beauty trends and tips as well as her life in New York. She recently became the first Black, trans model to work with Victoria’s Secret and has appeared on covers for ... Show More
Today
The Who What Wear Podcast: Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire
In this episode, Who What Wear Shopping Director Bobby Schuessler sits down with jewelry designer Jennifer Fisher to look back on her career 20 years after she started her namesake brand. Over the last two decades, Fisher was named a finalist for the 2012 CFDA/Vogue Fashion Fund, ... Show More
25m 6s
Feb 2
Andrea Beaty: Award-Winning Children’s Author
Andrea Beaty is an award-winning children’s author. Before she became known for her curious and clever characters in Rosie Revere, Engineer, and Ada Twist, Scientist, she was on track for a career in STEM. In college, Beaty studied biology and computer science, and then went on t ... Show More
56m 17s
Jan 28
The Who What Wear Podcast: Denim Expert Jane Herman on the 5 Jean Styles to Keep in Your Closet Year-Round, and Her Favorite Silhouette for 2026
Jane Herman, the founder of denim line The Only Jane, author of the popular Substack Jane on Jeans, and newly appointed WWW editor in residence, is a denim expert. In this episode, Who What Wear co-founder and Chief Content Officer Hillary Kerr sits down with Herman for a 2026 de ... Show More
36m 1s
Jan 2021
Live in Color, Live Tinted: Deepica Mutyala Shares the Story of Her Inclusive Beauty Brand
Deepica Mutyala’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. A ... Show More
36m 6s
Nov 2020
Ghizlan Guenez: The Modist Founder
Ghizlan Guenez always loved fashion. But, as she entered the corporate world, Ghizlan could never find modest yet fashionable clothing to suit her style and the women around her. In 2017, she founded The Modist, the first online luxury site for modest fashion.This episode was pro ... Show More
32m 34s
Mar 2021
Norma Kamali on Rebelliousness, Creativity and How She Made a Lasting Business
<p class="article-lead">After the release of her new book, I Am Invincible, designer Norma Kamali sat down with BoF’s chief correspondent Lauren Sherman to talk about the inception of her brand, its evolving purpose and plan, creativity and ageing.</p> <p>Norma Kamali has always ... Show More
1 h
Apr 2020
From Viral Video to Beauty Brand with Live Tinted Founder, Deepica Mutyala
You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi ... Show More
31m 6s
Nov 2020
Mona Ataya: Mumzworld Founder
Mona Ataya, a serial entrepreneur, started early by selling chewing gum in grade school. Now, she runs the region’s largest online baby store, Mumzworld. She talks about the balancing act of being a mom and running a leading e-commerce company and how her Palestinian background c ... Show More
32m 40s