Perhaps best known for her makeup-focused “get ready with me” TikTok videos, which have received over 85 million views from her 1.2 million followers, Emira D’Spain creates viral content about beauty trends and tips as well as her life in New York. She recently became the first Black, trans model to work with Victoria’s Secret and has appeared on covers for ... Show More
Nov 19
The Who What Wear Podcast: Our 2025 Holiday Gift Guide: Fancy Condiments, Hotel Robes, and Creative Paired Gifts
<p>This week, Who What Wear Co-Founder and Chief Content Officer <a href="https://www.instagram.com/hillarykerr/?hl=en" rel="noopener noreferrer" target="_blank">Hillary Kerr</a>, Editor in Chief <a href="https://www.instagram.com/katcollings/?hl=en" rel="noopener noreferrer" tar ... Show More
41m 33s
Jan 2021
Live in Color, Live Tinted: Deepica Mutyala Shares the Story of Her Inclusive Beauty Brand
Deepica Mutyala’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. A ... Show More
36m 6s
Nov 2020
Ghizlan Guenez: The Modist Founder
Ghizlan Guenez always loved fashion. But, as she entered the corporate world, Ghizlan could never find modest yet fashionable clothing to suit her style and the women around her. In 2017, she founded The Modist, the first online luxury site for modest fashion.This episode was pro ... Show More
32m 34s
Mar 2021
Norma Kamali on Rebelliousness, Creativity and How She Made a Lasting Business
<p class="article-lead">After the release of her new book, I Am Invincible, designer Norma Kamali sat down with BoF’s chief correspondent Lauren Sherman to talk about the inception of her brand, its evolving purpose and plan, creativity and ageing.</p> <p>Norma Kamali has always ... Show More
1 h
Apr 2020
From Viral Video to Beauty Brand with Live Tinted Founder, Deepica Mutyala
You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi ... Show More
31m 6s
Nov 2020
Mona Ataya: Mumzworld Founder
Mona Ataya, a serial entrepreneur, started early by selling chewing gum in grade school. Now, she runs the region’s largest online baby store, Mumzworld. She talks about the balancing act of being a mom and running a leading e-commerce company and how her Palestinian background c ... Show More
32m 40s