Perhaps best known for her makeup-focused “get ready with me” TikTok videos, which have received over 85 million views from her 1.2 million followers, Emira D’Spain creates viral content about beauty trends and tips as well as her life in New York. She recently became the first Black, trans model to work with Victoria’s Secret and has appeared on covers for ... Show More
Jun 10
The Who What Wear Podcast: The Summer 2026 Shopping Guide
This week, Who What Wear Editor in Chief Kat Collings sits down in studio with Executive Editorial and Style Director Lauren Eggertsen and shopping editor Chichi Offor to give you the rundown of the best pieces, trends, and brands to shop in summer 2026. They discuss staples that ... Show More
37m 45s
Jun 8
Lauren Harwell Godfrey: Founder of Harwell Godfrey
Lauren Harwell Godfrey is a jewelry designer and the founder of the brand Harwell Godfrey. But before she started her own jewelry brand, she began her career in advertising. Her advertising career spanned 15 years, working with clients like Adidas, Levi’s, and Ray-Ban. However, s ... Show More
53m 32s
Jun 3
The Who What Wear Podcast: The Summer 2026 Swim Report With Natasha Oakley and Lauren Chan
This week, Who What Wear Executive Editorial and Style Director Lauren Eggersten sits down with three swimwear experts to talk about everything 2026 swimwear style. Our guests include Natasha Oakley, a model and the CEO and cofounder of Monday Swim, Lauren Chan, a Sports Il ... Show More
40m 24s
Jan 2021
Live in Color, Live Tinted: Deepica Mutyala Shares the Story of Her Inclusive Beauty Brand
Deepica Mutyala’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. A ... Show More
36m 6s
Nov 2020
Ghizlan Guenez: The Modist Founder
Ghizlan Guenez always loved fashion. But, as she entered the corporate world, Ghizlan could never find modest yet fashionable clothing to suit her style and the women around her. In 2017, she founded The Modist, the first online luxury site for modest fashion.This episode was pro ... Show More
32m 34s
Mar 2021
Norma Kamali on Rebelliousness, Creativity and How She Made a Lasting Business
<p class="article-lead">After the release of her new book, I Am Invincible, designer Norma Kamali sat down with BoF’s chief correspondent Lauren Sherman to talk about the inception of her brand, its evolving purpose and plan, creativity and ageing.</p> <p>Norma Kamali has always ... Show More
1 h
Apr 2020
From Viral Video to Beauty Brand with Live Tinted Founder, Deepica Mutyala
You might remember a YouTube video from 2015—where Deepica Mutyala demonstrated how to cover undereye circles using red lipstick. It now has over 10 million views, and Deepica has turned its success into a growing brand called Live Tinted. This week, Deepica sits down with Bobbi ... Show More
31m 6s
Nov 2020
Mona Ataya: Mumzworld Founder
Mona Ataya, a serial entrepreneur, started early by selling chewing gum in grade school. Now, she runs the region’s largest online baby store, Mumzworld. She talks about the balancing act of being a mom and running a leading e-commerce company and how her Palestinian background c ... Show More
32m 40s