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Jun 2023
55m 21s

The Modern Age of Sports Marketing With ...

MISSION
About this episode

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season and now they are on the precipice of hoisting the cup! But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

Tune in to learn:

  • How Eric entered the sports marketing field (6:00) 
  • How to raise brand awareness in a city full of brands (17:50) 
  • The future of sports marketing (32:50) 
  • About Foley Entertainment Group’s offerings (48:00) 

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