YouTuber and electric vehicle expert Ben Sullins joins us on this week's episode of The MacRumors Show to talk through all of the latest rumors and expectations around the
Apple Car.
Apple initially intended its electric vehicle to have many
unique design features, including no steering wheel or brake pedal, and inward-facing seats in a limousine-like configuration, but the company has since
scaled back its ambitions. Now, the car is expected to have a more traditional design with a driver's seat, steering wheel, and conventional pedals. It was also planned to start at around $120,000 with full-self driving functionality, but now Apple is aiming for a sub-$100,000 price point with only
limited autonomous driving capabilities on highways. Apple is purportedly aiming to launch the vehicle
around 2026.
We discuss what Ben expects from the
Apple Car's identity, unique selling points, driving style, and go-to-market strategy. Ben analyses where the vehicle is likely to be positioned and its
sub-$100,000 price point, and whether it can compete with Tesla’s offerings. We also discuss autonomous driving functionality and where the broader electric vehicle market will be by the time Apple's car launches, how Tesla is likely to respond, and more. See more of Ben's work over on his
YouTube channel. Follow us on Twitter
@danbarbera and
@HartleyCharlton.
Watch a
video version of The MacRumors Show on our YouTube channel and subscribe to keep up with all of our Apple-focused videos.