Mar 2023
275.The Illusion of Choice with Richard Shotton
<p dir="ltr">In today's conversation, I am joined by Richard Shotton. His first book, The Choice Factory, is a best-selling book on how to apply findings from behavioral science to advertising. His new book, The Illusion of Choice: 16 ½ Psychological Biases that Influence Why We ... Show More
46m 46s
May 2023
The Psychology Of Persuasion: The 6 Universal Laws To Maximize Your Sales, Business, And Life w/ Dr. Robert Cialdini
<p>Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, <em>Influence: Psychology of Persuasion</em>. The book is a <em>New York Times</em> Business bestseller. Fortune Magazine lists Influence in their <b>“75 Smartest Business Books.”</b> CEO Read lists ... Show More
57m 47s
Jan 2024
MI Rewind: The Soulful Art of Persuasion w/ Jason Harris
In this MI Rewind Episode, Robert Leonard chats with Jason Harris about what it means to be an “influencer,” the four principles for being a master influencer, how personal character is more important than facts and arguments when it comes to persuasion, all the ways empathy play ... Show More
46m 19s
Dec 2023
BTC160: The Hidden Cost of Money w/ Seb Bunney
In a deep dive with Seb Bunney, author of "The Hidden Cost of Money," we explore the intricate impact of monetary systems on society. From historical interventions shaping finance to money's influence on mental health and politics, Bunney challenges mainstream views on capitalism ... Show More
1h 11m
Jul 2023
The Psychology Master: The Colour That Makes You Attractive, How Your Name Determines Your Success & How To Become UNSTUCK In Your Marriage, Job, or Life!
Adam is a Professor of Marketing at New York University’s Stern School of Business, his research focuses on judgment, decision-making and social psychology, as well as the impact of subtle cues in the environment on human behaviour.
He is the bestselling author of the books: ‘Dru ... Show More
1h 37m
Show notes | PDF & Infographic | Free Audiobook | Your grocery store makes you buy junk food on purpose. Learn the Nobel Prize-winning psychology of why - and how to beat it with our Nudge book summary.
Read 1 million books in minutes. For free. Get the PDF, infographic, full ad-free audiobook and animated version of this summary and a lot more on the top-r ... Show More
<p>Aujourd’hui pour ce Book Club de janvier, j’ai décidé de remettre en avant un livre que j’ai adoré et dont j’ai déjà un peu parlé sur les réseaux. </p><p><br></p><p>Ce livre c’est <em>Le Paradoxe du Choix, Comment la culture d’abondance éloigne du bonheur</em>, en anglais ... Show More
