While it may seem like Black-focused media is at a high these days, the reality is only 4% of all media in the U.S. is Black-owned. Moreover, experts say that biased practices from advertisers make it harder for Black-owned media companies to be profitable. NPR's Eric Deggans talks to Byron Allen, about his ambitions to grow his media empire, hold advertisers to account, and control the narrative of how Black people are represented in media. In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community. Email us at considerthis@npr.org.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.