K Beauty is one of biggest beauty markets in the world—and one that people travel from all over the world for. This week, Lale chats with Elise Hu, a broadcast journalist, author, and host of the podcast TED Talks Daily, whose new book Flawless: Lessons in Looks and Beauty from the Korean Capital, reflects on her time living in Seoul and dives deep into the six billion dollar industry and its impact on Korean culture.