America is coffee-obsessed. From Central Perk’s red couch being the centre of major plot twists in Friends to the fact the average American drank more than two cups a day.And the conventional explanation is pretty straightforward: an English colonist introduces coffee to Jamestown in 1607. 150 years later Americans rebel against the British by throwing tea c ... Show More
Sep 14
Producer Toolkit: Marketing & Sales, Pt 2 - Navigating trade shows
This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and why learning English may be a better investment for a farmer than a longer ferme ... Show More
43m 21s
Sep 14
Producer Toolkit: Marketing & Sales, Pt 1 - The power of story
This episode explores why specialty coffee is a luxury business that runs on story more than flavour. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help you understand coffee farming better than most professionals you'll meet at a t ... Show More
37m 9s
Aug 24
Producer Toolkit: Fermentation, Pt 3 - Is using yeast cheating? And who decides?
This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what yeast they used, and how producers can talk to buyers who think starter cultures ... Show More
32m 32s