Jaylen LaGrande (CEO of 3:16 Collection and Million Dollar Brands) comes on the podcast to discuss his success and struggles as a business owner. He started his career eleven years ago with a brand called Religious Expressions, selling t-shirts through multiple brands. Over the last three years, 3:16 Collection has made about 6 million in sales, transitioning from brick and mortar to ecommerce.
Through Million Dollar Brands, Jaylen teaches people how to identify problems and create solutions through their clothing brands, emphasizing the importance of community building.
3:16 Collection has gone from selling just T-shirts to a full-scale clothing line including joggers, backpacks, jewelry, accessories and (soon to release) sneakers. He emphasizes that he wanted something unique to him as a believer and fashion lover, and something on the next level. He believes that his brand stands out from other Christian t-shirt companies due to the quality of the garments and the unique design process. It takes a lot of effort to create a successful brand, and Jaylen has done just that for his products.
FOLLOW JAYLEN:
Instagram: https://www.instagram.com/jaylenlagrande/?hl=en
YouTube: https://www.youtube.com/user/JaylenLaGrande
Facebook: https://www.facebook.com/jaylenlagrande
3:16 Collection: https://www.316collection.com
Million Dollar Brands: https://jaylenlagrande.shop
TIMESTAMPS:
0:00:00 - Who is Jaylen LaGrande & 3:16 Collection?
0:03:46 - Creating a Faith-Based Fashion Brand: The Story of 3:16 Collection
0:05:26 - Exploring the Process of Building an Apparel Brand
0:11:10 - The Unexpected Success of a Risky Design Idea
0:12:17 - How a $0.38 Investment Led to a 200K Month Business
0:16:15 - Challenges of Balancing Business Roles and Growing a Company
0:20:05 - Refocusing Efforts for Company Growth
0:23:36 - Scaling a Business Through Brick and Mortar and Digital Advertising
0:27:40 - Analysis of the Stimulus Mentality During the COVID Pandemic Rush
0:29:10 - Exploring Success during the Pandemic
0:30:44 - Exploring International Expansion for Apparel Business
0:38:46 - Logistics Challenges in Starting a Clothing Brand
0:40:07 - Tips for Starting a Brand
0:43:21 - How to Launch a Brand with Just One Product
0:44:26 - Investing in Apparel Manufacturing and the Current State of the Industry
0:47:30 - Exploring the Benefits of Exclusivity and Storytelling in the Clothing Industry
0:55:10 - Discussion on Hiring Laws and Company Culture
0:56:54 - Discussion on Unfair Hiring Practices and Discrimination
1:02:55 - The Need for Updated Laws Regarding Hiring Practices
1:08:41 - Finding Balance in Business
FOLLOW 4MEDIA:
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Website: https://4media.marketing/
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EDDIE
Instagram: https://instagram.com/eddiemaalouf
Twitter: https://twitter.com/imakegreatads
Marketing Course: https://www.brilliantmarketers.com/
ANDREW
Instagram: https://instagram.com/andrew_deitsch
Website: https://andrewdeitsch.com
YouTube: https://www.youtube.com/andrewdeitsch
Andrew's Other Podcast: https://www.andrewdeitsch.com/podcast