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May 2023
35m 57s

*Huge* Announcement + Google Ads Bidding...

Chris Schaeffer, Certified Google Ads Specialist
About this episode

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Chris Schaeffer - https://www.chrisschaeffer.com

Show Notes:
Exciting new format announcement for the podcast! Let's talk about average cost per click, answer a question about audiences, and discuss a unique bidding strategy you may have never tried.

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