Toni Okamoto is the founder of Plant-Based on a Budget, the popular website and meal plan that shows you how to save dough by eating veggies. She’s also the author of the Plant-Based on a Budget Cookbook, and the co-host of The Plant-Powered People Podcast. Okamoto’s work has been profiled by NPR, NBC News, Parade Magazine, and she’s a regular presence on local and national morning shows across the country, where she teaches viewers how to break their meat habit without breaking their budget. She was also featured in the popular documentary What the Health. When she’s not cooking up a plant-based storm, she’s spending time with her husband and their rescued dog in Sacramento, CA.
You’ve spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it’s time to leverage that experience and build something for yourself. The Edupreneur isn’t just another book—it’s the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.
I wrote this book because I’ve been where you are. I know what it’s like to have the skills, the passion, and the drive but not know where to start. I break it all down—the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.
Inside, you’ll learn how to:
✅ Turn your expertise into income streams—without feeling like a sellout
✅ Build a personal brand that commands respect (and top dollar)
✅ Market your work in a way that feels natural and impactful
✅ Navigate the business side of edupreneurship, from pricing to partnerships
Whether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.
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