In this special episode, I'm chatting with Greg Holland, a master jeweler from New Zealand with an impressive 30 years of experience. Greg is the Founder of Greg Holland Fine Jewelry. As a multi award-winner and creator of notable commissions showcased on the global stage, including a piece for Elle MacPherson, Greg shares his invaluable wisdom to help you excel in your jewelry business.

Topics Discussed:

How greg entered the jewelry industry at age 16
Why you need to follow your heart
Creating a unique purchasing experience for your customers
How to make your customers feel connected to you and your process
Why relationships with your customers need to be a big focus in your business
High-ticket jewelry and how to build lifelong relationships with customers
Becoming the family jeweler for multiple generations
How to build trust with your customers
Greg's advice to high-ticket jewelers
Email vs. talking to customers and which Greg recommends
How to make your customers feel seen
Niching down and why it's crucial
Custom designs and what you need to know
Shifting away from a "yes" mindset and why it's critical when you start scaling
How to start doing commissions
Becoming New Zealand's first Jeweler to create Jewelry NFT's
Self doubt and how to move through it
Removing emotion from feedback in your business
Burnout + how to recognize the signs something needs to change
The positive impact jewelry has on the world
Building a lean team to claim back your time

If you're looking for my support on how to scale your jewelry business, join the Jewelry Business Academy. This is the most expansive and supportive container for jewelry business owners who want to scale to 6+ figures without burning out. You'll get my eyes on your business every single week, as well as lots of 1:1 support and will join a community of jewelry business owners all scaling their businesses together.

I've helped jewelry business owners from around the world, from those who are just starting out, tho those making multiple six-figures, build solid foundations in their business, find clarity, implement systems and proven growth strategies, and hit big goals, and I want to help you do the same. Learn more here: jewelrybusinessacademy.ca

P.S. I love connecting with you on your entrepreneurial journey! Join me on Instagram: robynclarkcoaching

______________

LINKS MENTIONED:

Website: https://www.greghollandjewellery.co.nz/

Instagram: https://www.instagram.com/greghollandfinejewellery/

LinkedIn: https://www.linkedin.com/in/greghollandjewellery/

Book: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber

______________