logo
episode-header-image
Apr 2021
47m 34s

It’s Time For A Reckoning

Jo Piazza
About this episode

In the influencer industry, women make more money than men, but, as in the real world, there's still a steep racial pay gap. There’s an Instagram account that documents this. @InfluencerPayGap brings transparency to the money influencers make from brands and also to document the pay gap between white influencers and influencers of color. Racial inequality is embedded into the influencer space and it weighs heavily on influencers of color. In this episode we talk to the women who are trying to fight against it while the industry is still young and malleable. Unfortunately, this is just one of many real world problems that finds itself being replicated in the influencer space. Politics, conspiracy theories...they creep into our online lives and make our feeds a dark, dark, place. Like QAnon dark. Is there a way out of this? Does the influencer industry really have to fall into the toxic patterns that dominate nearly every other industry on Earth? This week, Jo sets out to find an answer to that.


See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Up next
Yesterday
Divorcing Heterosexuality (and Other Data-Driven Decisions)
Wharton economist Corinne Low wrote a viral article for The Cut titled “This Economist Crunched the Numbers and Stopped Dating Men.” Low, the author of the new book Having it All, is here to talk all about it. In this episode, we chat about the real economics of burnout, motherho ... Show More
43m 30s
Oct 7
The Original It Girl: What Jane Birkin Can Teach Us About Fame, and Influence
Jane Birkin invented effortless cool before Instagram, before influencers, before French-girl chic was even a thing. But behind the Birkin bag and the famous love affairs was a woman battling depression, heartbreak, and the relentless pressure of being an icon. Journalist Marisa ... Show More
47m 10s
Oct 5
Sunday Nice Things: Book Journey x Alka Joshi
Today we're dropping an episode of Book Journey into the feed, a behind-the-scenes podcast from editor and Northern California Writers Retreat director Heather Lazar about how writers become authors. This conversation follows Alka Joshi, international bestselling author of the Ja ... Show More
52m 35s
Recommended Episodes
Nov 2023
The Truth About Influencers and Brand Deals
For the FULL story, preorder my memoir “Semi-Well-Adjusted Despite Literally Everything” here: https://bit.ly/semiwelladjusted Every time we scroll, we’re bombarded with ads and sponsored content. Much of this is delivered directly by social media influencers, including child inf ... Show More
16m 59s
Sep 2022
Influence(rs)
Likes, lighting, and Lil Miquela. Influencers have taken over the online world, promoting everything from brands to lifestyle changes. But, what does it mean to exert influence over somebody and how has the rise of social media created a whole new category of the influencer? In e ... Show More
55m 41s
Apr 2022
Introducing: Scamfluencers
You never really know someone…especially online. In today’s world, the power of influence can be the quickest path to money and fame, and it often ends in ruin. These are the stories of the world’s most insidious Scamfluencers. And we are their prey. On Wondery’s new weekly serie ... Show More
2m 4s
Apr 2024
New York Times Journalists Jennifer Valentino-DeVries and Michael H. Keller on "A Marketplace of Girl Influencers Managed by Moms and Stalked by Men"
Brené interviews New York Times journalists Jennifer Valentino-DeVries and Michael H. Keller, who talk about their investigation into girl influencers and what's driving the larger influencer culture across social media. This is the fourth episode in our series on the possibiliti ... Show More
1h 10m