S1E08 - The Marketing Genius of Steve Jo...

<p>For over 100 years, “free” has been one of the most powerful words in the marketing world.</p><p>And believe it or not, companies love freebies as much as their customers do.</p><p>&nbsp;</p><p>Because giving away free products generates a lot of goodwill. And goodwill generat ... Show More

<p>This week, we take a look at four brands that have found a way to survive for decades.</p><p>&nbsp;</p><p>One company has been entertaining crowds with wax for 200 years.</p><p>&nbsp;</p><p>One restaurant has been topping their ice cream cones with a unique swirl for over 80 y ... Show More

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketin ... Show More

<p>Arnau Bosch. Former Creative Director at Apple, LEGO, Adidas and Nike. Dive into the discussion on what makes Apple&#39;s marketing make you desire their products. How it&#39;s like working with Apple. His life after Apple and more.</p> <p><br></p> <p><a href="https://www.inst ... Show More

<p>E485: Lessons from Apple's packaging strategy and the greatest comeback story in business.</p> <p>These two Steve Jobs business stories get me hyped.</p> <p>Hopefully, they will get you hyped, too.</p> <p>Credit 👇<br /> Story one: <a href= "https://x.com/projectkim/status/185 ... Show More

Bloomberg's Caroline Hyde discusses the latest from Apple as the company's annual developer conference kicks off in Cupertino, California. Plus, conversations with DreamWorks Founder Jeffrey Katzenberg and MoviePass Co-Founder Hamet Watt.  See omnystudio.com/listener for privacy ... Show More

Design genius Jony Ive was Steve Jobs’ chief collaborator at Apple. But Ive didn’t run Apple after Jobs’ death: That role went to Tim Cook, the supply chain guy. Now Apple is a company that’s increasingly interested in making money from services and is less dependent on jaw-dropp ... Show More

Spoiler: The Beatles are kind of famous. Yet even worldwide acclaim didn't make them immune to lawsuits. In today's episode, Ben, Noel and Max explore the strange story of Apple Inc and Apple Corps, two hugely influential companies that found themselves embroiled in a multidecade ... Show More

Today we're talking about Steve Jobs, the innovator, businessman, and technologist who has arguably shaped our world in the 21st century more than any other. I explore his life, strategies, tactics, work habits, leadership style, and more. As always, go to HTTOTW.com to see more ... Show More

<p>Markets extend recent strength and notch fresh records. Former Bridgewater Chief Investment Strategist Rebecca Patterson on what's next for markets. Our Steve Kovach is on the ground at an Apple store to gauge customer excitement for the new phone. Vital Knowledge's Adam Crisf ... Show More

<p><span>In this insightful clip from Market Mondays, Rashad Bilal, Ian Dunlap, and Troy Millings break down one of the most disruptive tech deals of 2024—OpenAI’s $6.5 billion purchase of Johnny Ive’s design company IO. This landmark acquisition signals a major shift in the race ... Show More

A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and ... Show More

<p>Last week, Apple announced that they're integrating artificial intelligence into your iPhone and Mac in a stunningly demure and reserved presentation. In this episode, Ed Zitron walks you through whether you should trust Apple - and how OpenAI agreed to the worst deal in tech ... Show More