We see brands come from all over to do activations at events like Coachella, but how do they come about? In today’s episode, we hear from Dustin Callif, President of Tool. Tool is a creative production partner that helps brands and agencies create amazing experiences. Callif shares how the company worked with Coke Studio and Virtue Worldwide to bring an immersive experience with digital popstar Yameii on Coachella’s first-ever 360° virtual stage.
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