Buying a car used to be about two things: style and performance. But as motorists trade in their petrol or diesel cars for electric vehicles, manufacturers are increasingly focusing on experience by adding features like karaoke machines and mood lighting. Those drivers also have a lot more choices. The ditching of internal combustion engines in favour of battery-power has allowed new car makers to enter the market. But rather than thinking like BMW or Ford, they are looking to firms like Apple for their inspiration.
On this week’s podcast, hosts Mike Bird, Alice Fulwood and Tom Lee-Devlin examine the remaking of the auto industry. The Economist’s Simon Wright explains that software, rather than hardware, will define car brands in the future. Henrik Fisker, the founder of one of those new brands, tells them that a history of making petrol-powered cars doesn’t necessarily qualify established car makers to make electric vehicles. And advisor Tu Le explains why Western car makers are worried about competition from China.
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