Today we’re interviewing Karen Chiu, Senior Brand and Business Development Manager at Lypid Food. A foodtech ingredient company that creates Phytofat, a plant-based fat that’s healthier and more sustainable than animal fat.
I actually was able to meet Karen before the interview in which she invited me to try the phytofat burger at San Burino. This was a really interesting place in Taipei as it felt like I stepped into an American mini mall.
Anyways, we couldn’t do the interview over there so we did it when I was in Kaohsiung online.
Karen’s specialty is branding and she actually did a bit of branding in the United States. She’s specifically interested in community and what aligns in what Karen does has to do a lot with community.
Karen’s first job is with Green Monday, in what I see is a company with a huge presence in Asia. This company does a really good job with brand integrity as it seems like everyone in every Asian country knows them. She then talks about her experience working for both Green Monday and Lypid.
We also get into a deep dive on how to put a unique ingredient into the hands of restauranters and the feedback loop you develop when launching a successful collaboration.