In the Heroncode studio, we welcome the Innovation Connector, Kristina Frolova.
Kristina is a Latvian serial entrepreneur building empathetic tech, strategic advisor to startups, corporations, and the government. One of her projects being hub71 in Abu Dhabi.
Kristina started her career at Facebook & Google as a customer support agent and worked her way up to running multiple markets and launching new operations. She worked with all verticals of the business: FMCG, finance, e-commerce, digital natives, and gaming. Her last role was business development lead for growing mobile gaming in EMEA, where she received an internal award from Meta for Innovation before moving to the UAE to launch her own start-up.
One of the most exciting projects, Sofii Ai, which was recently selected by Google and participated as the first GCC startup in Google EMEA demo day in London, Sofii Ai, a personal AI assistant for parents that helps them make informed and right decisions. It uses a unique methodology to gather data and provide it to retailers, brands, and government organizations for them to improve their products and services.
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