CCR288: (Coffee with Kev) Copy with MEAN...

If you've ever walked into a store (or scrolled a sales page) and thought, "Man… where's the human in all this?" — this episode is for you. Bob Phibbs, better known as The Retail Doctor, has spent decades helping brands rediscover the art of real connection — and in this conversa ... Show More

If you've ever hit that wall in your freelance career where you're booked solid, your income looks good on paper, but somehow you feel stuck, this episode is going to hit you square in the chest. Chris Orzechowski is one of the few freelance copywriters who managed to break free ... Show More

In this episode, Kevin Rogers sits down with Victoria Franco to unpack transcreation—the blend of marketing strategy, cultural intelligence, direct response copy, and translation that turns English‑first offers into winners in Latin America. They break down why literal translatio ... Show More

In this episode, I talk about bouncing back.