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Apr 2023
16m 20s

Selling to executives, with Barbara Adey

The BTS Podcast
About this episode

In this episode of Fearless Thinkers, Barbara Adey, Head of the North America GTM for Sales and Marketing, offers techniques for engaging with executives, such as showing up as a peer, challenging their thinking with respect, and creating both personal and business value.

Learn about our Go-to-Market service area here.

For a transcript, please click here.

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