In the Heroncode studio we are joined by Fatima Batook, who is the CEO of SwtizGroup, an industrial baking business established 50 years ago in Saudi but foreignly owned.
Fatima has over 12 years experience in female fitness in Saudi pioneering and paving the path for Saudi female instructors since her first Spinning® class in 2006, Fatima is a mentor to many entrepreneurs, trainers, and clients, transforming them to help them achieve their goals.
She is the owner of TIMA®, the first Saudi/Arab brand for fitness and sport apparel in the Middle East. Fatima opened her first spinning/fitness studio in Alkhobar in June 2015 and her second branch in Jeddah, July 2017 at a time when female fitness facilities were not legal in Saudi Arabia. She played a big role in changing that with legislation until it has become legal to set up female fitness facilities across KSA.
She was on the Board of of Young Businesswomen Executive Council in 2015, which was launched in June of 2008. The goal of this council is to promote entrepreneurship among young Saudi women, and since 2021, she has been a board member of the Saudi Tennis Federation.
For more information visit www.heroncode.com
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