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Apr 2023
49m 19s

455: How to Use the Metaverse for Your B...

FOUNDR MEDIA
About this episode

Kirin Sinha never wanted to run a startup. She was on a secure path in academics when her research into augmented reality (AR) showed her a vision of the future. So, at 25 years old, Sinha launched Illumix, an AR technology and media company focused on developing immersive experiences for mobile. To date, Illumix has secured $31M in venture capital funding, including investment from acclaimed director Michael Bay. In this episode, you’ll learn how to invest in the metaverse and lead a business with a vision toward the future. 


Listen to Nathan and Kirin discuss: 


  • Why Illumix is “metaverse insurance” 
  • How Star Wars inspired her research 
  • Getting accepted into Disney’s accelerator
  • Creating a Fright Night at Freddy’s prototype 
  • The hype cycle around the metaverse 
  • Why you should invest in 3D assets over 2D
  • How digital twins can help ecommerce businesses
  • How director Michael Bay became an investor 
  • Why she thinks of fundraising as dating
  • Framing goal setting as learning 
  • Why you should give your opinion last 
  • And much more metaverse business advice…


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