Do you bore yourself using the same words all the time? I've found that when talking about strategies before tend to use the same words over and over again - create, implement, define. They are all absolutely fine but let's try and add a bit of variety. Mix it up a little. In this episode I go through other more advanced terms (mainly verbs) to talk about strategy, as well as the usual tips and common mistakes to avoid. I also give you an extra piece of complementary work to do at home.
Enjoy!
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The strategy video - here is the video I referenced with Roger Martin on Harvard Business Review
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