Today Mason explores the world of plant based nutrition and performance with crossfit legend James Newbury and ATP Science co-founder and naturopath Matt Legge. The episode opens with an introduction to Phyba, James and Matt's new plant based protein powder, leading us down into a wonderful and very nuanced rabbit hole that exposes the cutting edge thinking and technology utilised to develop it. Throughout this conversation the gents speak passionately on a vast area of topics including epigenetic's, holistic living, the importance of fresh, seasonal and local foods, how the colour green has been used to manipulate consumers in the supplement industry, the key role the alcohol and perfume industries have played in the preservation of botanicals across history, cellular adaptation and so much more! What really shines through in this episode is the deeply heartfelt and devotional energy James and Matt carry on their mission to help people feel happy and be well. A mission that is fuelled by innovation, education, razor sharp vision and joy. We go deep into the nuts and bolts of the body's metabolic pathways, exploring the microbiome and how to best utilise plant based nutrition to create vibrant long lasting health.

Within the health industry exists an incredibly dense sea of quick fixes, fads, rules, restrictions and misinformation, and it is folks like James and Matt that allow us to breathe a breath of fresh air with their grounded, well researched and factual approach. A beautiful and insightful listen for all; regardless of dietary disposition or preference.

James, Matt and Mason Discuss:

- Fibre and the importance of phytonutrient rich forms in the daily diet.

- The key role of epigenetic's in health and wellness.

- The link between branch chain amino acids, diabetes and depression.

- Plant based protein, anti-nutrients and disturbances in the microbiome.

- The misinformation surrounding green foods in the supplement industry.

- Global food culture and the myths around it.

- The pivotal role alcohol and perfumery have played in the preservation of botanicals throughout history.

- The mission beyond the product and being a custodian of a company's spirit rather than of the company itself.

- Performance fatigue, lactic acid and mitochondrial biogenesis.

- Using discernment when applying ancient wisdom to a modern life.

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