What's in a name? How should you choose the name of your business? What makes a brand name stick?
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In this episode, meet the world's leading authority on brand names with buzz.
Since 2005, Alexandra Watkins and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies from Amazon to Xerox.
You are going to learn the most important qualities of successful product and brand names. Perhaps even more important, you'll learn the top mistakes engineers make when naming their new business, new products, or new anything!
Don't wait until you are ready to start a new company to learn this stuff. It's powerful now and will save you from heartache when the time comes.
Alexandra's breakthrough creativity book, "Hello, My Name is Awesome: How to Create Brand Names That Stick," was named a Top 10 Marketing Book by Inc. Magazine and has earned high praise from engineers and product leaders around the world.
So press play and let's chat… because The Happy Engineer gets put to the test against brand names considered the best!
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