Abeer Sinder is a Saudi model, lifestyle influencer, wife and mother. When Abeer first noticed the lack of representation of black women from the region on social media and questioned why she had to draw makeup inspiration from foreign beauty influencers, she took matters into her own hands. Putting into action the phrase “Be the change you wish to see in the world,” Sinder created a YouTube channel catering to black Arab women and became Saudi Arabia’s first black beauty vlogger. Although her goal was to challenge stereotypical beauty standards and uplift other women in the Arab world who look like her, she was met with major backlash. Beauty influencer Abeer Sinder has founded her fanbase on challenging beauty stereotypes. “I am driven by the knowledge that girls look up to me - I feel the responsibility of promoting individuality and inspiring them to be true to themselves.”
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