SPI 666: This Super Bowl Ad Got Me Good

#926 Fully fake creators, made-up reviews and testimonials, AI slop for days, and scam offers have driven us deep into a trust recession! People are now spending more time figuring out if you're legitimate than they do watching your actual content. If you don't have the right pro ... Show More

#925 What happens if you grow a personal brand that's no longer aligned with your purpose? Do you follow your energy into a new identity and start from scratch? If you abandon your business, can you ever return to it without losing momentum? These are all questions I tackle today ... Show More

#924 Do you have a business, or are you just making videos? Many people chase going viral instead of focusing on what matters most for online entrepreneurs. Building confidence and consistency are the true benefits of posting daily. These are the skills that will grow your brand ... Show More

A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?<br /><br />Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ... Show More

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More

<p>Welcome to today&#39;s episode of the GaryVee Audio Experience! On today&#39;s episode, I&#39;m sharing a keynote from 2022 where I discussed strategies that will help you maximize your business growth through effective content creation. In this episode, I dive deep into the p ... Show More

Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100’s of thousands of dollars. So on this episode of the Marketing Secrets po ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore what ... Show More

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More

Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal why advertising du ... Show More

Are you feeling bottled up in your own business? If it seems like the very success you've achieved is now holding you back from growth, then this episode on "un-bottlenecking" yourself is just what you've been looking for! Today, we cut through the noise to expose the real reason ... Show More

<p>Are you struggling to move beyond basic email broadcasts? Wondering how to turn your email marketing into a revenue-generating machine that works around the clock? To discover how to leverage three levels of email automation to deliver the right message at the exact right mome ... Show More