Pattern interrupts are an essential tool for the modern content creator, but how do you leverage them in subtle and effective ways?
Nov 19
SPI 902: How to Turn Your Following Into Revenue (At All Levels)
<p>#902 I just earned $40,000 in four days selling t-shirts! That's bananas, but these are the kinds of things you can expect to happen if you focus on building true superfans. From day one, you can follow my system and start generating income from your passion. From ad revenue a ... Show More
25m 14s
Feb 2025
How to Spot Effective Super Bowl Ads
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?<br /><br />Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ... Show More
25m 59s
Sep 10
Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to you ... Show More
31m 36s
Feb 2025
Nerd Alert: What Makes a Great Super Bowl Ad?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob explore what ... Show More
12m 12s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
32m 16s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More
32m 44s