logo
episode-header-image
Mar 2023
11m 56s

SPI 666: This Super Bowl Ad Got Me Good

Pat Flynn
About this episode

#666 One thing is clear—lazy content creation won't get you anywhere online today! So how do you grab attention and get audiences to focus? One way to do it is through pattern interrupts. If you don't know what I'm talking about, maybe you've seen this technique in action during the Super Bowl commercials. In fact, a clever Tubi ad spot had me and thousands of other people scrambling in just fifteen seconds. Listen in on today's episode for my reaction! But you don't have to resort to trickery to create memorable content that stands out. Subtle yet effective ways to leverage pattern interrupts exist and work wonders in video, audio, or any other medium. So much so that they've become essential for modern content creation. Tune in to hear about some of the tactics I use that have delivered great results! Show notes and more at SmartPassiveIncome.com/session666.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Yesterday
SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik
#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joine ... Show More
19m 42s
Jul 2
SPI 877: My Favorite AI Tool for Content Creation with Rafeh Qazi and Nazariy Dumanskyy
#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusing to give up when others didn’t buy into their vision. Then, one viral moment c ... Show More
41m 47s
Jun 25
SPI 876: Life After Publishing a Book (1 Week Later)
#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting to TikTok strategies, I share all the lessons I’ve picked up along the way! Liste ... Show More
25m 7s
Recommended Episodes
Feb 2025
How to Spot Effective Super Bowl Ads
A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones? Elena, Angela, and Rob explore what makes Super Bowl ads effective, from creative ... Show More
25m 59s
Aug 2024
Maximizing Business Growth with Effective Content Creation
Welcome to today's episode of the GaryVee Audio Experience! On today's episode, I'm sharing a keynote from 2022 where I discussed strategies that will help you maximize your business growth through effective content creation. In this episode, I dive deep into the prac ... Show More
20m 42s
Jul 2024
Rap Videos As Viral Marketing Campaigns with Chris Record
Recently, I had the pleasure of chatting with Chris Record, a marketing genius known for his viral rap videos. Chris originally did a rap for ClickFunnels just for fun which outperformed an ad that cost 100’s of thousands of dollars. So on this episode of the Marketing Secrets po ... Show More
35m 21s
Feb 2025
Nerd Alert: What Makes a Great Super Bowl Ad?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what drives ROI ... Show More
12m 12s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ... Show More
29m 20s
Sep 2024
23 Minutes of Advice to Get You Ready For The Work Week
BEFORE THE DESCRIPTION... I’m HYPED for the debut of VeeFriends Cartoons, coming to YouTube this upcoming Monday, September 30th! My mission is to make people fall in love with the VeeFriends characters, and so I’m super pumped to share this huge step for the IP. We’re teaming up ... Show More
23 m
Oct 2024
SPECIAL SERIES: How to Create Webinar FOMO <==Jay's Masked Singer STRATEGY 🎭| Bathroom Break #27
Don’t listen to everything you hear: you CAN create FOMO for your webinar.  In this Bathroom Break, Jay and I talk about fear of missing out and what that means for your webinar. Can you offer the first 100 registrations a special piece of content? What would that look like? Dani ... Show More
13m 15s
Feb 2025
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where Ralph and Lauren go all in on the weirdest, most awkward, and most controversial ads of the year. From Coffee Mate’s disturbing to ... Show More
29m 48s
Aug 2024
Brand Strategy Lessons from Super Bowl Ads
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ... Show More
32m 30s
Jul 2024
Ads without Annoyance
Brain Driven Brands - Episode 1: Ads without Annoyance Is it possible to run ads that people actually want to watch?    Discover innovative strategies and insider tips on creating advertisements that captivate audiences without disrupting their experience. This episode unveils th ... Show More
15m 26s