logo
episode-header-image
Mar 2023
47m 36s

LinkedIn's Perspective on the Evolution ...

MISSION
About this episode

With all the recent growth of AI, data, and automated tools, marketing teams have had to evolve to not only implement these developments, but also maximize their value. And that – even in 2023 – still comes down to having the right people for the job. In this episode, Jim Habig, VP of Marketing at LinkedIn Marketing Solutions, discusses some exciting insights from LinkedIn’s Jobs on the Rise 2023, and gives his take on some of the recent tech developments that teams need to harness to stay competitive.  

Tune in to learn:

  • Jim’s take on the state of marketing in 2023 (4:00)
  • The LinkedIn rising jobs report (7:40)
  • The many facets of LinkedIn (13:50)
  • ChatGPT and its use in marketing (22:30)
  • Using data to understand a build trust (31:10)
  • How to best support yourself and your team (39:55)

Mentions:

Up next
Jul 9
The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, e ... Show More
1h 5m
Jun 25
H&R Block Went Full Reality TV to Unlock Gen-Z Customers
What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realne ... Show More
1 h
Jun 11
Why Big Tech Is Spending Millions to Partner with Smart AI Startups
What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing ... Show More
1h 9m
Recommended Episodes
Jan 2024
The Top 5 Marketing Trends to Pay Attention to in 2024
What are the top marketing trends to watch out for in 2024?  In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be ... Show More
8m 40s
Dec 2023
Year End Wrap Up: Best Nuggets and Insights from Perpetual Traffic 2023
What were the most game-changing online marketing ideas of 2023? Find out in this special episode, where we recap the best moments from our conversations with leading experts in the field. You’ll hear how they leveraged real-time events, trends, and conversations to create moment ... Show More
52m 39s
Apr 2023
155 - The Importance of Aligning Marketing and Sales Goals, with Mike Wolber
Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorshi ... Show More
32m 21s
Apr 2024
Marketing for the Future
How much has marketing really changed in the last decade? It might not be as much as you think. This week, Elena and Rob are covering what’s next in marketing, from how younger generations are making new demands of businesses to why it's so hard to keep up with the latest AI deve ... Show More
22m 25s
Jan 2024
223 - Decoding Great Marketing, with Paxton Gray
What are the key elements of great marketing? How can marketers develop business acumen and continue to innovate within the constraints of profitability? Daniel chats with Paxton Gray, a seasoned marketer and the CEO of 97th Floor, about his unique perspective on the industry. Th ... Show More
42m 45s
Nov 2023
Inbound 2023 and Digital Marketing Trends
In today's episode of The Digital Marketing Podcast, Daniel shares with us his learnings from Hubspot's Inbound 2023 conference in Boston, as well as the latest digital marketing trends and how they're conveying into 2024. With every single talk mentioning AI, including Hubspot's ... Show More
24m 59s
Jul 2023
LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)
Brought to you by Miro—A collaborative visual platform where your best work comes to life | Brave Search API—An independent, global search index you can use to power your search or AI app | Eppo—Run reliable, impactful experiments—Hari Srinivasan is VP of Product at LinkedIn Tale ... Show More
1h 4m
Feb 2024
2024 Consumer Marketing Trends
Erik Huberman, CEO of Hawke Media, delves into consumer marketing trends. With the rise of AI-powered tools and Connected TV (CTV), the consumer marketing landscape continues to evolve. Nevertheless, it's worth noting that proven, scalable, and repeatable channels such as email m ... Show More
16m 39s