Ahead of the Oscars, Business Daily goes behind the scenes of a celebrity gifting suite. Before the ceremony and the parties, celebrities are often invited to hotel suites, usually close to where the awards ceremony will happen. The rooms are filled with skincare products, makeup, jewellery, clothes, shoes, bags, you name it.
Celebrities can take the gifts away for free - all companies want in return is a superstar endorsement.
In this episode entertainment reporter KJ Matthews finds out how this business actually works with Nathalie Dubois who has been running these suites for almost 20 years.
We also hear from Nthenya Mwendwa, a designer from Kenya who's bracelet bag was recently chose by a celebrity at a gifting suite and worn on the red carpet. Hear what that photos and the exposure has done for her small business.
Presenter: KJ Matthews Producer: Carmel O'Grady Image: Sharon Stone at a gifting suite in Cannes: Credit: Nathalie Dubois