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Mar 2023
17m 7s

Marketing Attribution: MTA to MMM -- Bri...

I Hear Everything
About this episode

Chief Commercial Officer at AUDIENCEX, Brian Ko discusses marketing attribution. In recent years, marketers have been using MTA to monitor the effectiveness of their marketing campaigns. With tougher laws on data sharing, many companies will have to take an MMM approach. In our podcast, Brian Ko discusses the effectiveness of an MMM approach over an MTA approach. Show Notes

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