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Feb 2023
40m 21s

HIBT Lab! Boom Supersonic: Blake Scholl

Guy Raz | Wondery
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Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
A bright blue guitar covered in orange koi fish vanished from a museum display … and Swifties immediately knew what it meant.That distinctive guitar—the one Taylor Swift used to record Speak Now—had been a gift. Hand crafted, by the founders of Taylor Guitars. When she brought it ... Show More
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Jan 22
Advice Line with Monica Nassif of Mrs. Meyers
Plus, how candor has been a more effective press strategy than talking points for (the literal) Mrs. Meyers.First we meet Allison in California, seeking marketing ideas for her novel wig designs which aren’t done justice by photos alone. Next, Nick in Idaho wonders whether retail ... Show More
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Jan 19
Gymboree: Joan Barnes. How Building a Beloved Brand Nearly Destroyed Its Founder
Before Gymboree became a cultural icon in the 80s and 90s, it was just one lonely new mom trying to find connection. Joan Barnes started hosting weekly playgroups for parents… and demand exploded. What began as a diversion became a business. Then a franchise. Then a brand everyon ... Show More
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