Feb 2024
1h 2m
When you hear of businesses blowing up overnight, you get the glamorized version. You see the celebrity entrepreneurs online living the high life. They’re taking luxury vacations, driving fancy cars, and talking about how their business makes six, seven, eight (or more) figures.
But here’s what they’re not telling you. Their business isn’t sustainable because things are constantly breaking behind the scenes. They feel stressed out due to all the fires they have to constantly put out.
So how about we take a different approach? In this next segment of the “Truth About Scaling” series, I talk about the three mistakes I often see entrepreneurs make that cause problems when it comes to scaling your business.
On this episode of Promote Yourself to CEO:
4:29 - How do you know if you’re making this first mistake? Here are the warning signs.
11:52 - I reveal how I’ve fallen into the trap of mistake #1 myself and how you can avoid doing the same.
14:54 - Hiring is another area in your business where you may be making this same mistake.
21:28 - This third area where people make the first mistake is a big pet peeve of mine (and another one I’ve done myself).
25:10 - How did I reverse track on making this mistake when I shifted my approach to The CEO Collective?
32:25 - Too many startup entrepreneurs don’t realize this about cash flow in their business.
35:44 - I discuss mistake #2 and the problem that it won’t fix for you.
41:42 - Where do you really need to get honest about your business? Here are the three markets that you need to be testing.
45:58 - The third mistake and why doing the opposite will save your scaling business.
52:30 - Too much humanity has gone out of business, so I reveal what I’m doing to help bring it back.
58:26 - To end the show, I quickly recap the three mistakes.
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🎤 That's for listening! I'll see you next week!