In October 2021, Alya Sairafi was named one of the “top 10 Saudi female marketers to look out for.” She started her Career at Careem, where she grew in the ranks quickly. She managed their branding, social media and social impact and sustainability functions in Saudi Arabia. Following the Careem Acquisition by Uber she moved on to found the marketing and com ... Show More
Jan 27
A Conversation on Faith, Life & Purpose with Mufti Menk | Live at the 1 Billion Followers Summit
Mufti Menk is a globally respected Islamic scholar, motivational speaker, and author, widely known for his ability to connect classical Islamic teachings with the realities of modern life. With a worldwide following, his work focuses on faith, compassion, personal growth, and pos ... Show More
29m 12s
Jan 20
Science, Soul & the Power of Human Potential | Dr. Maliha Hashmi
Dr. Maliha is a global healthcare visionary, innovator, and biohacker, named among the Most Iconic Women in Business 2025. As CEO of MNH-KSA, she pioneers transformative models of healthcare delivery and leadership. A polymath humanist working at the convergence of medicine, tech ... Show More
1h 41m
Jan 11
An Unscripted Conversation with Nada Baeshen & Ahd Kamel
In this raw conversation, Mo, Ahd, and Nada talk about the drastic evolution of their live from the restrictions of the past to the booming creative industries of today. They get into the transition from corporate banking to the red carpet, the challenges of modern parenting in a ... Show More
1h 25m
Apr 2023
Saying Goodbye to Approval-Seeking: Why Pleasing Everyone Is Not the Key to Success with Fatima Batook | CEO of SwitzGroup
In the Heroncode studio we are joined by Fatima Batook, who is the CEO of SwtizGroup, an industrial baking business established 50 years ago in Saudi but foreignly owned.
Fatima has over 12 years experience in female fitness in Saudi pioneering and paving the path for Saudi femal ... Show More
45m 59s
Apr 2023
Asma Lootah | Inspiring Growth, with du | Ramadan Miniseries
Joining me today is Asma Lootah Founder & Owner of The Hundred Wellness Centre. Everything started in 2002, when she discovered and fell in love with Pilates. Asma has won numerous awards for her work at the Hundred, in 2010 she was awarded the Sheikh Mohammed Bin Rashid Award fo ... Show More
14m 8s
Jun 2020
99. Babba Rivera on Her Journey From Uber's Head of Marketing to CEO of a Next-Gen Marketing Agency
We’re joined by ‘Cool Girl’ Babba Rivera, Uber’s former Head of Marketing, an award-winning Brand Marketing Professional, and CEO of bybabba - her very own brand marketing agency. Babba has also been featured in the 2016 Forbes’ list of the top “30 Under 30” for marketing and adv ... Show More
49m 36s
Feb 2021
Episode 14: (Arabic Content) What Have You Got To Fear with Israa Nussair, Founder Yesser World
In this episode 14 of season 1 my guest and I talk about recruitment, changing career paths and venturing into entrepreneurship to help more people find jobs. An admirable vocation, Israa Nussair, Founded Yeseer World and is now scaling her business across the Kingdom of Saudi Ar ... Show More
25 m
Jul 2022
Careem CEO on a decade of growth and ’decacorn’ ambitions
<p>Careem became the Middle East's first unicorn, a start-up with a valuation of at least $1 billion, in 2016 and three years later was bought by Uber for $3.1bn.</p>
<p>The deal allowed the company to continue to operate independently, and today, its co-founder and chief executi ... Show More
28m 59s