Creativity and TikTok | Happy Hour Serie...

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ... Show More

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the ver ... Show More

Q4 inboxes and feeds are about to get crowded, and last quarter's tactics might not be enough to stand out. Jay and Daniel trade the subject line plays they're betting on right now. Daniel puts a specific number like 7, 5, or 8 (never a round 10) at the front of his subject lines ... Show More

<p>Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If y ... Show More

Erica Spitzley and Cassie Tucker are crazy about two things: marketing and happy hour. So when one happy hour turned into a four-hour conversation about the best and brightest marketing ideas, they knew they had to build a bigger table, so to speak. They created the Marketing Hap ... Show More

<p>In today’s episode, I speak with amazing community members who donated to my 12 hour TikTok live stream for the AllInChallenge back in 2020. The questions range from unlocking happiness, hiring vs firing, why IP is the game, to much more. If you have a question for me use the ... Show More

<p>Cheers! Join us for this new segment, celebrating women doing amazing things in the beverage industry as we wind down the week and discuss what's on our minds. Come relax with us!</p><p> </p> Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">ht ... Show More

<p>Super excited about today's episode with Spike Lee!. We started our conversation with NBA stories, and then we moved to storytelling and NFTs. We discussed how parenting affects creativity, following your passion, the internet, and the blockchain. Finally, we talked about Spik ... Show More

<p>Today&#39;s episode of the podcast is a conversation I had with some of the creatives at VaynerMedia. We chat about the importance of creativity, and I share that one of the reasons I feel I excel creatively is the fact that I love listening. I also stress the significance of ... Show More

<p>Today's episode is PART 1 of the newest installment of 4Ds, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why you must win on organic reach, having a show or a podcast is key! We also talk about why people are struggling to take a s ... Show More

<p>Today's episode is PART 1 of the newest installment of 4Ds, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss why you must win on organic reach, having a show or a podcast is key! We also talk about why people are struggling to take a s ... Show More