Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love.
Read Aaron’s book: https://thethingswelove.com/
Try H ... Show More
Jun 8
“How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller
Octopus Energy went from £0 in revenue to £12 billion in 10 years. Today, on Nudge, I chat with their first employee Pete Miller, who explains how they used nudges to grow. Hear why they: 1) Encourage customers to spin a wheel to reward metre readings. 2) Give away free electrici ... Show More
40m 32s
Jun 1
Enhanced Games: Did the $320m marketing stunt backfire?
The Enhanced Games, hosted in Las Vegas last Saturday, made a bold claim. With the use of performance-enhancing drugs, enhanced athletes would break not just personal records but world records. And the end goal? To sell those same drugs to the masses. It’s arguably the biggest ma ... Show More
28m 15s
Mar 2024
How We Hacked Hubspot With Ai To Make Free Money
Ep. 208 How can you empower your website with the Ai capabilities that make you money? Kipp and Emmy Jonassen (HubSpot, VP of Marketing) dive into the transformative power of Ai-driven chat, unpack the compelling results achieved from their rigorous Ai website copilot experiment, ... Show More
39m 52s
Jul 2023
Understanding AI’s Threats and Opportunities — with Mo Gawdat
Mo Gawdat, the former Chief Business Officer of Google [X] and an expert on happiness, joins Scott to discuss the need to control our response to AI, how this technology is impacting society, and the four major threats he’s identified. We also hear about Mo’s transition out of te ... Show More
1h 30m
<p>Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? To discover AI tools to help marketers design images and write better, I interview Paul Roetzer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="h ... Show More
