Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump.
Nov 20
How to Finally Get Your Ideas Into the World as a Right-Brain Founder
<p>This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as your left brain, the Regroup System, and the Ice Box—to help you make consistent progress, despite the whole right brain thing. This is ... Show More
17m 56s
Oct 30
How to Niche if You're Afraid of Niching
<p>Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just h ... Show More
23m 49s
Aug 2022
If You Don't Find Risk, Risk Will Find You
If you aren't pained by the risk involved in a potential career move, it's probably not a breakout opportunity. In fact, one of the riskiest things you can do in your career is try to eliminate risk altogether. Risk is omnipresent. You need to know how to evaluate it, and to buil ... Show More
27m 48s
Feb 2024
The Hidden Influence of CFOs in Shaping Business Futures
Why are so many businesses being destroyed by the silent killers? When it comes to starting, growing, or maintaining a mature business, the worst thing that you can do is ignore your risk, because if you do these risks will become the silent killers of your business. Most people ... Show More
21m 24s
Mar 2018
3 Things You Need To Get Your Customers To Trust You, with Andy Frisella - MFCEO224
<p>Businesses ask me all the time, "how can we get our customers to trust us?" Trust is incredibly important. But when people ask me that, I already know something is wrong with their thinking. In this episode, I explain why, and identify what you really need to do to establish t ... Show More
13m 33s
Dec 2023
#124: On Trust, Risk & Vulnerability
<p>In today's episode, I'm sharing some thoughts about trust, risk and vulnerability. Many of us would prefer to trust only when we've completely de-risked or have some semblance of certainty that we won't get hurt, but unfortunately this is entirely at odds w ... Show More
15m 11s