San Diego real estate agent Dan Parker joins Matt Lionetti and The Broke Agent to discuss how he gets 63% of his business from YouTube, how he converts leads, how he gets short-form content from his long-form, and how he keeps his audience's attention throughout the entire video.
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Matt Lionetti: https://www.instagram.com/matt.lionetti/
The Broke Agent: https://www.instagram.com/thebrokeagent/
Dan Parker: https://www.instagram.com/danpbestlifesd/
Listen and Subscribe:
Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792
Timestamps:
00:00–00:34 Intro
03:24 Dan’s first videos and why he pivoted from restaurants
05:43 What Dan’s business looked like before YouTube compared to now
06:53 The creative process behind his first successful videos, incl titles and ideas
17:19 What Jason Cassity asked Dan Parker about video
20:29 Dan’s biggest challenges with YouTube
22:18 The average time it takes for him to film a video
26:44 How much each video nets in terms of setting appointments
33:28 Dan’s YouTube playlists and why he chose them
34:45 Which type of video gets the most views?
38:22 What Dan is doing with his live-streams—and what not to do with them
47:38 How many people he has on his team
50:17 One of Dan’s best videos on Instagram—and what every agent should take from it
50:59 Personal vs real estate content: is there a ratio to shoot for?
57:34 How Dan keeps his audience’s attention throughout his videos
#youtubestrategy #realestateleads #realestatepodcast