Selling a product would be much easier if there’s a story around it. Turning that product from a mere object into a piece of history that buyers can relate to is the cup of tea of Jane Tabachnick. Jane is a multi-awarded content and public relations strategist recognized for her contributions in her industry. Among other awards, she was named as one of Fast Company’s Top 100 People Online.
Today, she will break down the process that turned 200 authors into best-sellers. Why did she choose this path? Because she believes a book can build one’s authority when done right.
Let’s listen to this episode and learn how to quickly become an authority!
In this Episode:
[00:01 - 04:30] Opening Segment
[04:31 - 11:05] The Power of Storytelling
[11:06- 23:42] Secrets to Building Authority with Best-Selling Books
[23:43- 28:47] The Traits of a Great Storyteller
[28:48 - 30:14] Closing Segment
Tweetable Quotes:
“Look at what you enjoy doing and to try and find the sweet spot...because you really can’t be on all platforms successfully.” - Jane Tabachnick
“I think [books] are a great alternative to a podcast. You don’t need an intro and an outro. You don’t really need to do editing. You can actually record and publish from your phone.” - Jane Tabachnick
Resources Mentioned:
Email marketingvirtuoso@gmail.com to connect with Jane or follow her on LinkedIn, Facebook, Twitter, and Instagram. Visit her website and turn your book into a best-seller!
You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!
Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.
LEAVE A REVIEW + help someone who wants to expand their communication capacity by sharing this episode and listen to our previous episodes.