An effective marketing proposal involves learning what keeps the customers up on a Sunday night and what keeps them going on a Monday morning. In this episode, we will learn how we can land clients not only by presenting such a proposal, but also by knowing them on a deeper level with Priscilla McKinney. Priscilla is the Chief Executive Officer and the Momma Bird of Little Bird Marketing, a creative team that offers high-quality content marketing solutions and insights to their clients. She also describes herself as a “slightly annoying truth-teller powered by [her] husband's homemade bread.”

Tune in! Get right into the episode and learn from Priscilla how to land your next client with her marketing tips!

In this Episode:

[00:01 - 05:29] Opening Segment

I introduce and welcome Priscilla McKinney
Sense of urgency in interacting with people

[05:30 - 15:14] Biases Are Okay

How to know people in 20 minutes
It’s not about being authentic
Being authentic is not being yourself
The Platinum Rule
Priscilla doesn’t mind people having biases
Biases are inherent
It’s about how we deal with our biases
How to tell the “hard truths” in marketing
Don’t be afraid to tell the truth no matter how uncomfortable it is
Work with clients on how to move forward
Mind the language you used

[15:15 - 27:14] Help Others and Ask for Help

Connect with customers better
Ask the right questions
Learn the customer’s pain points
Analyze how to add value
Know “persona work” from Priscilla
“What is keeping them up on a Sunday night?”
“What is getting them going on a Monday morning?”
Mix vulnerability and empathy
What’s this communication challenge Priscilla encountered?
Lost 35% of their town due to a series of tornadoes
Her creative studio burned down
Helping and getting help are both valuable experiences
There’s no shame in asking for help
Be honest with how you can help others
Tell the truth about what you need help with

[27:15 - 34:15] Create Enough Margins in Life

The most impactful conversation of your life?
Conversation with the father of her brother-in-law
One communication skill you wish you had more of in the past?
Not speaking over people
Who is the best communicator you know?
Her friend, Doug Hutchinson

[34:16 - 36:32] Closing Segment

How to find Priscilla
Links below
Final Words

Tweetable Quotes:

“At the end of the day, marketing is here to drive business impact, whether that’s an impact socially, culturally, or financially. Whatever it is, get in touch with what impact it is you’re trying to make...” - Priscilla McKinney

“We’re all people who can help and we’re all people who can get helped.” - Priscilla McKinney

Resources Mentioned:

Email priscilla@littlebirdmarketing.com or visit LinkedIn and Twitter to connect with Priscilla. Check out their website and social media pages: LinkedIn, Facebook, Twitter, and Instagram. Listen to her podcast.

You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!

Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.

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