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Dec 2020
46m 50s

077: Caleb Guilliams | Using Empathy to ...

Greg Rice
About this episode

Caleb Guilliams is the New Face of Finance. After Caleb traveled across the country for over two years learning from top financial experts, he discovered proven strategies and principles that can empower anyone to create and protect real wealth. He is now the CEO of Better Wealth, a company providing people with the best in-depth financial planning resource to help set people up for a better future. On top of that, he is an author, podcaster, speaker, and coach with a mission for helping people reach their highest potential. 

Don’t wait! Get right into the episode and learn how Caleb uses the power of empathy to build better wealth.

In this Episode:

[00:01 - 04:21] Opening Segment

  • I introduce and welcome Caleb Guilliams
  • CEO at 24 
  • Financial planning and freedom 
  • Host of the Better Wealth Podcast
  • Caleb gives background on his story 
  • Family life
  • Fascination with money 
  • Worked in investments at 18 
  • Took over the department 
  • Journey of learning from other people 


[04:22 - 14:22] Out Communicating by Understanding the Why 

  • Caleb shares how he communicated with people despite his young looks
  • Dynamic and getting people’s attention 
  • Most people don’t understand their “why“
  • Making people feel understood and taken care of 
  • How Caleb built his communication style 
  • Knowing your weaknesses 
  • Uncovering someone’s why 
  • Getting to the ‘why’ 
  • Starting with if money wasn’t an issue, what would you do 
  • ROR - Return on Result 
  • Time, money, and expertise in places that matter 
  • “I want to understand your definition of financial freedom” 
  • Deploying empathy across the board
  • Drawing the golden circle 
  • Why this matters 
  • Clear defined ROR statement 
  • Overcoming deeper root fears 
  • Fear of poverty and failure 
  • Dealing with the fear by asking ‘why’
  • Terrified of having regrets in life 
  • Deep desire to do something bigger 
  • Life is short 


[14:23 - 20:50] Communicating with a Team Approach

  • Finding the right people for the job 
  • Age has become an advantage 
  • Checking the heart of the incentive 
  • Focussed on impact and ROR 
  • Attracting people who care 
  • The team approach 
  • Independent model
  • Developing the feeling of teamwork 
  • Daily huddles 
  • Monthly meetings to define objectives 
  • Team activities


[20:51 - 35:01] A Framework to Build Better Wealth

  • Caleb talks about his journey around the country 
  • Most people are sheeple 
  • Taking an audit of your life 
  • Mission of helping people reach their potential
  • No direct mentor 
  • Issues in the system
  • Learning leverage impact
  • Caleb's investment strategy and framework
  • It’s all about you and your ROR 
  • Look inward instead of outward strategy 
  • Looking at cash flow 
  • What are your assets and do they help
  • Debt strategy - it can be a tool
  • Controlled Compounding 
  • Caleb’s book - links below
  • Caleb talks about his failures in communication 
  • Jumped ahead by focussing on the what 
  • Learning to diagnose the actual problem 
  • Example of the x-ray 
  • Caleb talks about starting 
  • No money in the first year
  • Make sure you self-reflect


[35:02 - 46:50] Closing Segment

  • Caleb's visions for the future
  • Impacting a million people in 5 years
  • The impact of Caleb’s book
  • Caleb’s podcast
  • The most impactful conversation of your life? 
  • Conversation with his mom
  • The things you can’t control don’t worry about 
  • You’re nor going to be a victim
  • One communication skill you wish you had more of in the past? 
  • Self-awareness is everything 
  • Ability to read people and have empathy 
  • Your biggest communication lesson? 
  • Seek first to understand 
  • Diagnose before you prescribe
  • Who is the best communicator you know? 
  • Looking at the impact of Jesus’ communication
  • Learning indirectly
  • How to find Mike 
  • Links below 
  • Final Words


Tweetable Quotes:

"I’m not going to out study you or out read something, but I can learn to communicate.” - Caleb Guilliams

“Why are we growing? It’s not because my good looks, let me tell you, it’s because we deploy empathy across the board, and people feel understood, and people feel empowered to live that life.” - Caleb Guilliams

“I’ve focussed on the ‘what’ and I’ve jumped ahead and tried to talk more about the solution. And if you don’t really understand the problem the solution doesn’t matter.” - Caleb Guilliams


Resources Mentioned: 




You can connect with Caleb on LinkedIn, Facebook, Twitter, and Instagram. Visit https://betterwealth.com to learn more. 


You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!


Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.


LEAVE A REVIEW + help someone who wants to expand their communication capacity by sharing this episode and listen to our previous episodes.

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