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Dec 2020
37m 15s

074: Joseph McGuire | Reading Faces to W...

Greg Rice
About this episode

Have you ever used non-verbal communication as a means of making a deal or engaging a client? Today’s guest, Joseph McGuire is one of the masters. Joseph, owner of Clear Sights Communication, assists clients in developing authentic communication to build exceptional relationships in both their business and their personal lives by combining the ancient Chinese tradition of Mien Shiang (Face Reading) with current research, Heart Intelligence and life wisdom. Joseph’s wealth of experience has culminated within his book Face Facts - where he breaks down the arts of face reading to enhance business practices.

I’m so excited to get right into the episode and learn how to win at business and negotiations from Joseph’s unique approach to communication.

In this Episode:


[00:01 - 06:15] Opening Segment

  • I introduce and welcome Joseph McGuire 
  • The art of facial recognition 
  • Using faces to read illness and emotions 
  • Being better negotiators 
  • Joseph gives some background on his work 
  • Started as a massage therapist 
  • Found the skill as a child 
  • Trained and honed the skill 
  • Examples as tool in diagnostics 
  • Most people are not body conscious 


[06:16 - 14:12] Using Facial Reading to Communicate Effectively

  • Joseph gives some insight into eastern practices 
  • Combining a number of diagnostic techniques 
  • Network of other medical professionals to support 
  • Joseph talks about how we can put this into practice 
  • How it relates to the social climate today 
  • Helping people with communication advice 
  • Recognizing individual styles 
  • The example of looking at eyebrows 
  • How facial expressions can be used in a business setting
  • The things that are revealed by the face 
  • Tailoring communication for the person you’re dealing with 
  • Example of talking to the customers


[14:13 - 20:28] Reading Faces to Win Negotiations

  • Joseph talks about how he goes about negotiations 
  • Mingling with people first informally 
  • See them when nothing is at stake 
  • Looking for incongruencies 
  • Recognizing the game the other team is playing 
  • The importance of getting the baseline right 
  • Getting a clear picture contextually 
  • There is no benefit to assuming 
  • Keys to being a successful negotiator 
  • Relaxed confidence 
  • Identifying your own strengths and weaknesses 
  • Willingness to make decisions 


[20:29 - 30:03] Key Practices for Successful Leaders 

  • Joseph talks about making better leaders 
  • Willingness to listen 
  • Demonstrate interest 
  • Willing to ask questions 
  • Keep it concise 
  • Recognize when the other person has had enough 
  • The importance of silence
  • Noticing slight changes 
  • Noticing tapping in the feet 
  • Mirroring posture and relax 
  • Allow silence to happen
  • The 30s rule 
  • The practice of meditation
  • Joseph's approach 
  • Finding your posture 
  • Paying attention to the breath 
  • Don’t fight the mind just be attentive 
  • Creating stillness for creativity and reception
  • Emptying yourself to understand another 
  • No try, just doing 
  • A willingness to be receptive and explore
  • Genuine interest in the other person 
  • Joseph's journey to getting to this point


[30:04 - 37:14] Closing Segment

  • The most impactful conversation of your life? 
  • A conversation with Joseph’s father 
  • Acknowledging mistakes 
  • One communication skill you wish you had more of? 
  • The willingness to listen at an earlier age 
  • Dropping the guards 
  • The best communicator that you know? 
  • Lee Tony Ware - dyslexia but genius level
  • Applying articulation 
  • How to find Joseph
  • Links below 
  • Final Words


Tweetable Quotes:

"That’s the key thing, it’s the willingness to adapt, not to assume that we’re right. That’s what happens in a lot of relationships which don’t work - that we assume that we’re right and they’re wrong.” - Joseph McGuire

“It is learning, it is training oneself over a period of time, and usually an extended period of time, to develop some degree of stillness, some degree of silence within, and a willingness to be receptive to the other person.” - Joseph McGuire


Resources Mentioned: 



You can connect with Joseph on LinkedIn and Twitter. Visit https://clearsightcommunications.com to learn more. 


You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. Join The Communication Nation and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I’d love to hear from you!


Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ and let’s have a conversation.


LEAVE A REVIEW + help someone who wants to expand their communication capacity by sharing this episode and listen to our previous episodes.

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