“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Check out the episode on Behind the Brand’s YouTube Channel!

Timestamps:

(0:40) Alex’s early beginnings in business & trying to live up to expectations

(10:07) - Fear as a driver to hustle and the use inversion thinking

(17:30) - Finding interests in business and fitness (together)

(21:11) - The hardships Alex had to face and learning them the hard way

(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success

(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”

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