logo
episode-header-image
Sep 2022
42m 58s

Episode 4 | From IP to NFT with Oliver S...

Justin Peyton
About this episode

Over the past few weeks and months, we’ve seen a lot of discussion, confusion and frustration about IP in the world of Web3. What IP usage rights come with the purchase of an NFT? What is CC0? How can a Web3 project change the usage rights after launch? It’s a topic that is far from simple, but one that is critical to understand and be clear about if we expect NFTs, and the digital asset category as a whole to continue to grow.

To help explain the issues, what they mean, and why they matter, I recently spoke with Oliver Scherenberg. Oliver is a German IP lawyer with a long history of helping brands and corporates to navigate the challenges of IP. More recently Oliver took up a personal interest in NFTs and has expanded the focus on his practice to include legal advice focus around digital assets. 

Oliver is also in the process of launch web3lex. While the tool isn’t yet live it is described as online legal education tool for the web3 community. It will contain insight not just from his home country of Germany, from a experts and contributors in markets around the world. This is one of the tools I am most excited to see launch in the near term.

Note that nothing in this podcast should be viewed as legal or financial advice. 

PODCAST TOPICS:

In our discussion, Oliver shares the story of how he missed Bitcoin and how that created an initial barrier to his diving into digital assets. That said, he is here now and has quickly become one of the foremost thinkers around IP in the space. 

The topics we discuss include:

  • NFTs and the IP issues and questions that digital assets create
  • What people are really buying when they buy an NFT
  • What is CC0, and what it means for NFTs and NFT projects
  • How IP rights impact NFT communities
  • IP challenges that brands face in launching NFTs, as well as in partnering with existing NFT projects
  • His ambitions for web3lex, the free to access legal education platform that he is in the process of building

LINKS TO SOME OF THE PROJECTS LAUREN AND I DISCUSSED IN THIS EPISODE

Moonbirds - https://www.moonbirds.xyz/

Mfers - https://opensea.io/collection/mfers

Non-Fungible Animals - https://www.wwf-nfa.com/

web3lex – https://www.web3lex.io/

 

CREDITS

Host: Justin Peyton

Guest: Oliver Scherenbert

 

For more insights and deeper dives into the content, subscribe to the BRAND N3XT newsletter at https://brandn3xt.substack.com/

Up next
Mar 2023
Episode 11 | Tokenized products and tokenized relationships with GMoney
"Imagine the data from the 5 biggest companies in the world. What happens when you start to democratise their data?" - GMoney It’s a big question and you’ll have to like to this special GMoney podcast to get his point of view on the answer. And I guess that’s how I’m introducing ... Show More
31m 46s
Mar 2023
Episode 10 | Understanding Open Loyalty with Brent Annells
“My member can get cool stuff because you can treat them like your member”-Brent Annells Last year we saw the world of web3 shift from talking about speculative value and flipping NFTs to obsessing over utility. The elephant in the room though was always that no one could really ... Show More
34m 41s
Dec 2022
Episode 9 | Understanding Subscriptions and Membership with Patrick Workman
“The technology isn’t the challenge, it’s the imagination that we need to inspire in order to think about why we are actually doing this, what’s the purpose and who [we’re doing it for]” - Patrick Workman There are builders in the world, and then there is Patrick Workman and the ... Show More
39m 45s
Recommended Episodes
Oct 2021
Devin Finzer - An Everything Store for Digital Assets - [Founder’s Field Guide, EP. 53]
My guest today is Devin Finzer, co-founder and CEO of OpenSea, the world’s largest NFT marketplace. In a journey that started like many other founders in the space, Devin went deep down the crypto rabbit hole in 2017 and became particularly fascinated with the potential behind di ... Show More
52m 32s
Jul 2023
Gary Coover: Designing a Sustainable Token Economy - [Web3 Breakdowns, EP.79]
This is Eric Golden and my guest today is Gary Coover. Gary spent 8 years building Samsung’s innovation arm, Samsung Next, before he was drawn into the Web3 world. Today, he is the Chief Operating Officer of Superlayer, a venture studio focused on building Crypto startups. We sta ... Show More
45m 24s
Jun 2021
Gabriel Leydon - Designing Digital Economies - [Invest Like the Best, EP. 229]
My guest is Gabe Leydon, who is the co-founder and former CEO of MZ, also known as Machine Zone, the company behind huge games such as Mobile Strike and Game of War. Gabe has spent the last 20 years designing video games and is one of the most original thinkers I have talked to i ... Show More
1h 19m
Sep 2022
Gabriel Leydon - How Web3 Onboards a Billion Users - [Web3 Breakdowns, EP.37]
Today, we are sharing an episode of Web3 Breakdowns with you. My Invest Like the Best conversation with Gabe Leydon last year was one of my favorites and became one of our most popular. Since that conversation, Gabe has become one of the most interesting builders in web3 that I k ... Show More
1 h
Sep 2023
#250 - Omie : Créer une marque alimentaire à impact et convaincre 10K clients
Laurent Kretz échange avec Christian Jorge, le cofondateur de Vestiaire Collective, aujourd’hui à la tête d’Omie. La marque alimentaire qui mise sur l'agriculture régénérative a aujourd'hui fédéré 10K clients et génère un CA de 10 millions d’euros. Christian nous explique l’impac ... Show More
1h 10m
Sep 2021
Understanding The Digital Economy
Today's episode is an interview that I gave on the FYI podcast. In this interview, I share several hot takes on the future of advertising, social media, and the creator economy. I shine a light on how both executives and consumers have contributed to the recent shift in COVID-era ... Show More
32m 54s
Oct 2021
50 Minutes of Marketing Strategy You Can Start Using Today | Digital Agency Expo Keynote
Today's episode is a an awesome keynote from 2019! In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, u ... Show More
1h 3m
Sep 2021
50 Minutes of Marketing Strategy You Can Start Using Today | Digital Agency Expo Keynote
Today's episode is a an awesome keynote from 2019! In this keynote, Gary uses the majority of the time to provide the audience as much value as possible and does a 50 minute Q&A around business strategy in 2020. He covers a wide base of questions including influencer marketing, u ... Show More
1h 3m
Jul 2021
David Sacks - How to Operate a SaaS Startup - [Invest Like the Best, EP. 234]
My guest today is David Sacks, General Partner at Craft Ventures and founding COO of PayPal. During our conversation, we explore what differentiates Enterprise SaaS from DTC subscriptions, what makes for a magical product launch event, and what key growth metrics David uses to me ... Show More
1h 3m
Dec 2021
OpenSea: An Everything Store for Digital Assets - [Founder’s Field Guide, Replay]
Today, we are re-sharing our conversation with Devin Finzer, CEO and co-founder of OpenSea, from October this year. OpenSea is the world’s largest NFT marketplace. In a journey that started like many other founders in the space, Devin went deep down the crypto rabbit hole in 2017 ... Show More
52m 2s