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Jan 2023
32m 28s

‘M3GAN,' and How to Market a Movie to Yo...

The Ringer
About this episode
Matt is joined by Michael Moses, the chief marketing officer at Universal Pictures, to discuss their latest hit, the horror film ‘M3GAN,’ and why it brought so many young people to the theater. Matt and Michael discuss how the viral marketing campaign led to nearly half of the movie's audience coming from people under 25 years old, why Universal’s batting av ... Show More
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