Erin Botsford is the founder and CEO of The Advisor Authority and the developer of the Elite Advisor Success System. As an advisor, she has been named to every category of Barron’s Top 100, and she’s the author of Seven Figure Firm: How to Build a Financial Services Business that Grows Itself. Our conversation with Erin focuses on two topics: her strategies for attracting prospects< and what she does to close every deal at the initial meeting. The first involves fully understanding and communicating her value proposition. (There’s a huge lesson here.) The second involves “disturbing” those at the table.
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.
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